Jenavieve Believes

Before the Widespread Black Lives Matter Protests, We Were Seeing a Call to Action to Address Systemic Racism. They Largely Went Unheard. With the Protests, Maybe Businesses and Leaders Will Listen. This was My First Request of a Corporation in 2020.

5/18/2020

Hi @boxycharm! I’ve been a subscriber for at least six months. I really like what you do! Good brands that are good quality and full-size at that. I’ve gotten some really great things that I will replace when it’s time. I’m always looking for reasonably priced, cruelty free, preferably vegan cosmetics, skin care, and hair care. You are spot-on in that regard.

I’d like to give a piece of feedback, though. Every single one of my boxes has included at least ONE @tartecosmetics item. Personally, I like Tarte products. They check everything I’m looking for. Here’s the problem: Tarte may have cosmetics and skin care that meet my needs, but I’m a white woman with average coloring and skin care needs. Tarte has a dubious record in terms of embracing and celebrating diversity in cosmetics and even now utilizes MUAs repeatedly that are relatively average in terms of coloring and needs.

As of my writing this in my phone, of Tarte’s 9 most recent posts:

6 are of women, 3 are of products
1 woman appears twice, meaning they utilized 5 different women
3 of those women have blond hair
1 woman is a brunette
1 woman has dark brown hair

What do these 9 posts tell me? Tarte is disinterested in identifying or addressing inequities in the artistry of makeup. What would I like to see from Tarte and their MUAs? Diversity in race, gender, ethnicity, age, disability, size, and general appearance. There wasn’t an excuse for companies ignoring this feedback 6 months ago and there certainly isn’t a reason they can’t respond positively to this feedback now. Social distancing and Zoom meetings have not meant an end to the need for makeup. Plus, with mental health concerns escalating and monetary support needing to come to families of all shapes, sizes, and appearances, cosmetic companies can be an important, powerful part of that!

How about instead of a full-size Tarte product, we shift to a @beautybakeriemakeup or @sheamoisture product? Or maybe even consult with a stunning star MUA like @tess.daly?

Much love 💕 and looking forward to my next Boxy Charm box! 💁🏼‍♀️

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My First Instagram POst about Tarte Cosmetics

1/22/2018

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My post for #day22 of the #31dayphotochallenge is supposed to be about #culture. In high school I started wearing makeup and it was a way for me to bond with my friends. Over the past few years, I’ve re-discovered how much I enjoy working with it.

Since @badgalriri launched @fentybeauty, more makeup wearers have been given more options because of the variety of shades available. I’ve come to realize how terrible I would feel if my coloring, something I did not choose but was born with, meant that I had significantly fewer options for makeup.

Which brings me to another brand, @tartecosmetics. I’ve been a fan of Tarte for quite some time. They’ve created some beautiful #crueltyfree palettes. However, in the past few weeks, Tarte has done a number of things that are, at best, questionable:

Releases a “new” foundation. When feedback from consumers isn’t positive, they block users.
The feedback Tarte was receiving was that their “new” foundation wasn’t inclusive- meaning only light-skinned individuals could find matches for their shade. After receiving pressure from consumers and influencers (including Jackie Aina), they say more shades are coming.
Tarte finally releases a statement about the issue, but it’s only on their Instagram story, which expires in 24 hours.
Consumers begin making the connection between an old product of Tarte’s and the “new” product and ask them about it. Tarte acknowledges that the main difference between the two products is the packaging process. Tarte receives further criticism and removes the old product from its website.
Tarte’s statement about new inclusive shades already being in the works is questionable and seemingly contradicted by the fact that the “new” product is really a re-packaged old product and they would have had plenty of time to create more shades in the past year.
Tarte recently released their Clay Play Palette II. The issues: Palette II is in the same packaging as the first palette and has a large percentage of the same colors with the same name. As @urbandecaycosmetics has shown, the point of a new palette is to have new colors with new names, at the very least.

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Before the Widespread Black Lives Matter Protests, We Were Seeing a Call to Action to Address Systemic Racism. They Largely Went Unheard. With the Protests, Maybe Businesses and Leaders Will Listen. This was My First Request of a Corporation in 2020.

My First Instagram POst about Tarte Cosmetics

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